Pro-Life Wisconsin Launches Billboard Campaign Aimed at Holding Abortion Industry Accountable

For Immediate Release: December 30, 2025

(Brookfield, WI) – Today, Pro-Life Wisconsin launched a new initiative, the Abortion Injury Billboard Campaign, with their first billboard located on 35th Street in Milwaukee directly across from Care for All WI abortion center.

The billboard asks in a simple, bold text “Experiencing Infertility after Your Abortion?” followed by the website for the campaign, AbortionInjury.com. This enables those who have had trouble conceiving following an abortion procedure, performed either via medication or surgery, to visit this website to get connected with our medical malpractice attorneys, who will see if they have standing to sue their abortionist.

State Director for Pro-Life Wisconsin, Dan Miller, had this to say about the purpose and impact of the campaign:

Because the Abortion Injury Billboard Campaign will talk about dangerous aspects specific to a chemical (medication) abortion, this campaign will have a chilling effect on the abortion market in Wisconsin. If more women and men know the true dangers of the abortion pill, we feel they will not go through with their abortion. These ads will speak the truth to those who may be seeking an abortion as well as those who have made the decision in their past to obtain an abortion. Many times, women who are injured by their abortion think that they are somehow to blame for whatever befalls them as a result of their decision. This simply is not the truth. We know that the abortion industry and abortionists erroneously consider themselves to be practioners of health care. Now, for once, they will have to live up to the same medical standards as any other physician, including facing the consequences of medical malpractice.

The 35th Street billboard is just the first for this campaign. Pro-Life Wisconsin plans to use the FDA warning label for the abortion pill, commonly known under the trade name Mifeprex® or mifepristone, as a guide to create more billboards.

Side effects of the abortion pill include:

  • Serious and sometimes fatal bleeding

  • Infections and sepsis

  • Ectopic pregnancy

  • Nausea, weakness, fever/chills, vomiting, headaches, diarrhea, dizziness

For further information on side effects and warnings for the abortion pill, view the FDA label here.

Further expansion of this campaign is expected in 2026.

View photos of the billboard here.

CONTACT:
Dan Miller, Pro-Life Wisconsin State Director
P: 262-993-6262
E: [email protected]