Planning today to save tomorrow


  • Planned giving is not only for the wealthy.

  • Individuals of any financial means are invited to participate.

  • There are various ways for individuals of even modest means to make a difference and build a culture of life with Pro-Life Wisconsin.


  • A planned gift is a tax-efficient way to leave your gift for Pro-Life Wisconsin through your estate plan, maximizing your charitable giving legacy.

  • Your desire to save innocent human lives and support the mission of Pro-Life Wisconsin can be most effectively accomplished by means of a planned gift.


  • Your planned gift will empower Pro-Life Wisconsin to share the Gospel of Life in a number of ways.

  • It will support education and activism efforts such as sidewalk counselor training, pro-life college outreach grants, youth retreats, and efforts of the True to Life Media campaign including billboards, print and electronic media advertising.

  • Pro-Life Wisconsin attempts to change the culture at large, while focusing efforts particularly on abortion minded men and women in immediate need of a life affirming message.

The time to plan your gift is now. Perhaps you have the desire to initiate a planned gift but don’t know where to start? Pro-Life Wisconsin development director, Matt Von Rueden, and your financial adviser can help to make sure that your planned gift is most beneficial for both you and Pro-Life Wisconsin. Call or email today to leave your pro-life legacy!

PLW2015-58 - Copy.jpg


There are a variety of ways to make a planned gift. Please review some of the opportunities below and call Matt Von Rueden at 262.796.1111, ex. 15, or email [email protected] to further discuss what is right for you and your family.

Thank you for saving lives and changing hearts!

Options to plan your legacy

Immediate gifts:

  1. Cash Gift: Give an immediate tax deductible gift to Pro-Life Wisconsin, Education Task Force.

  2. Appreciated Securities: Donate stocks, bonds, or other assets and realize a fair market value tax deduction.

  3. Charitable IRA: Individuals over 70 ½ years of age can make a direct gift of up to $100,000 from their IRA*

Future Gifts:

  1. Charitable Provision: Name Pro-Life Wisconsin for a percentage or certain dollar amount in your will or trust.

  2. Donor Advised Fund: A public charity that allows you to take an immediate tax deduction with delayed distribution of assets and growth. This option is free from the administrative burden of a foundation and best for individuals of modest to moderate means.

  3. Private Foundation: Grant Pro-Life Wisconsin gifts through your personal foundation. Best for individuals of significant means.

  4. Charitable Annuity: Create a stream of income for you and your family with residual assets being left to Pro-Life Wisconsin.

  5. Life Insurance: Consider naming Pro-Life Wisconsin as the beneficiary on a life insurance policy your family no longer needs, or even purchasing a new policy for the benefit of Pro-Life Wisconsin.

*Check current tax law. This provision requires annual renewal.

General Disclaimer: Consult your tax professional to understand current tax laws before making any significant contribution.